New Look for NICAS

NICAS for the future!

Have you spotted the changes appearing on our website and channels? So what is is all about?

NICAS has grown and developed over the years and we are proud of its heritage. During lockdown our team came together to consider NICAS for the future. A key take away was that our branding and naming conventions were inconsistent and confusing to customers with ABCTT, NICAS Bouldering, NICAS and various look and feels out there meaning there was no one clear identity for what we provide.

Having a consistent brand identity was a required step in the future direction for our schemes.

What are the changes?

We have brought everything under the NICAS brand in order to make our schemes as recognisable and impactful for climbers. This will allow them to build greater affinity with climbers, creating a clear continuity across all courses and a seamless experience. This will also help remove confusion with the NICAS Bouldering and ABCTT identities and unifying all who aspire to climb higher with our NICAS ethos of inclusivity.

As a result, NICAS can become a strong and widely-recognised brand for all.
NICAS gains an underpinning architecture for all of the brand new products that we have in the pipeline for Events, Education, Clip, and Pro (the "how for coaches") and more. Watch this space...

When do the changes take place?

We will be using our new brand identity from now on. You will see the new logo and related colour scheme across our platforms. By the end of this month, newly branded logbooks will start appearing in walls. Bear with us if you see any "classic" branding and acronyms while we move over to the new look and feel. We are excited for the future!

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