Coaching Powered by ADHD

by Juan Avendano

Juan Avendano hanging off an indoor bouldering wall giving a thumbs up

In October 2023, NICAS collaborated with our trustee, Juan Avendano, to publish an article in honour of ADHD Awareness Month.

In “Coaching powered by ADHD”, Juan shares his personal and professional journey through the world of Attention Deficit Hyperactivity Disorder (ADHD) in a down-to-earth manner. As a performance coach, he offers a relatable perspective on the challenges faced by neurodivergent individuals, especially in fields like sports coaching where focus and energy are key. From his late diagnosis as an adult to dealing with societal misconceptions about ADHD, Juan explores the real-life complexities of managing ADHD symptoms and finding support in a system that doesn’t always understand. With honesty and humour, he discusses the realities of ADHD treatment and the lack of accessible resources, providing practical insights and tips for both professional coaching and everyday life. Juan’s story serves as a reassuring guide for coaches and others navigating ADHD in a world that often overlooks neurodiversity.

This article is now available to coaches and other staff at our accredited centres on NICAS Pro. If you would like to request a copy of this article, please contact